Monetizing Intangible Assets to Generate Brand Value
Intangible assets have the power to influence competitive advantage, wealth creation and economic prosperity. Intangible assets - a combination of formal research and informal creativity including worker skills and knowledge, information, formal intellectual property and brand names - drive innovation processes. These elements combine to produce the productivity and improvement gains needed to maintain prosperity. In this age of innovation, it is therefore more important than ever to consider monetizing these intangible and potentially valuable assets. This webinar outlines the various methods of monetization, explores the pros and cons of each approach, and argues the case for preserving brand value.
Stephen Jenei, Member & Owner, Jenei LLC.
Jeffrey Goodwin, eDiscovery Litigation/Google Apps Expert, eDiscoveryCloud.net.
Malcom Meeks, Principal, IP Licencing Attorney, Infineon
Andrea Ryder, Head of Licencing, Lego Group
Nikolai Bisgaard, VP IPR, GNResound
Stephane Hedarchet, Senior IP Counsel, GE Healthcare
Jonas Anderson, Director of Licencing, Europe Eletcrolux
Join us for this 60-minute webinar and Q&A to learn about:
The value of brands to companies and the importance for business management
Different IP commercialization and monetization strategies to extract value from assets and drive brand value
How you can build customer engagement and develop brand value through licencing
How to demonstrate brand value through effective IP management
Best practice tips on outbound licensing, sales and enforcement
Upsides and downsides of each strategy
Disposal of patents to non-practicing entities - and the downside of this trend
Editor in Chief, Legal IQ
* = required.