Monetizing Intangible Assets to Generate Brand Value

This FREE webinar was recorded on: Tuesday, January 22, 2013, 10:00 AM - 11:00 AM GMT Sponsor

Intangible assets have the power to influence competitive advantage, wealth creation and economic prosperity. Intangible assets - a combination of formal research and informal creativity including worker skills and knowledge, information, formal intellectual property and brand names - drive innovation processes. These elements combine to produce the productivity and improvement gains needed to maintain prosperity. In this age of innovation, it is therefore more important than ever to consider monetizing these intangible and potentially valuable assets. This webinar outlines the various methods of monetization, explores the pros and cons of each approach, and argues the case for preserving brand value.

Chairs

        Stephen Jenei, Member & Owner, Jenei LLC.
        Blog: www.patentbaristas.com

        Jeffrey Goodwin, eDiscovery Litigation/Google Apps Expert, eDiscoveryCloud.net.
        Blog: http://ediscoverycloud.net/blog

 

Presenters

Malcom Meeks, Principal, IP Licencing Attorney, Infineon

Andrea Ryder, Head of Licencing, Lego Group

Nikolai Bisgaard, VP IPR, GNResound

Stephane Hedarchet, Senior IP Counsel, GE Healthcare

Jonas Anderson, Director of Licencing, Europe Eletcrolux

 

Join us for this 60-minute webinar and Q&A to learn about:

        The value of brands to companies and the importance for business management

        Different IP commercialization and monetization strategies to extract value from assets and drive brand value

        How you can build customer engagement and develop brand value through licencing

        How to demonstrate brand value through effective IP management

        Best practice tips on outbound licensing, sales and enforcement

        Upsides and downsides of each strategy

        Disposal of patents to non-practicing entities - and the downside of this trend

Host:

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Helen Winsor Editor in Chief, Legal IQ IQPC

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