A Practical Guide to Counterfeits & Pharma Product Compliance

This FREE webinar was recorded on: Thursday, February 24, 2011, 2:00 PM - 3:00 PM ET Knowledge Partner

From bulk manufacturer through pharmaceutical producer to packager and distributor, your supply chain is highly susceptible to counterfeits – and you can only be as strong as your weakest link!  Though the recent increase in the sophistication of technologies to authenticate products and detect counterfeits, matched by a better understanding of how to properly deploy these technologies will reduce risk to the business and consumer safety – how can you ensure that what you do complies with GS1 or other industry standards even as they continue to evolve?  How does Uniform Device Identification (UDI) for medical devices this year and changes in pedigree rules for pharmaceuticals by 2015 impact what you should be doing now?

As part of this webinar, Bob Celeste, Director of Healthcare at GS1 US, the key authority for the development and control of article numbering systems, will examine how you can effectively use a combination of policy, strategy and technology can to prevent fakes from entering your supply chain, keep your consumers safe and make your anti-counterfeiting efforts in 2011 and beyond a much easier pill to swallow.

Presenter:

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Bob Celeste Director GS1 Healthcare US

Bob Celeste is Director at GS1 Healthcare US.  Mr. Celeste has more than 25 years of experience in business process and supply chain management in the healthcare, pharmaceutical and a variety of other industries.  GS1 Healthcare US focuses on driving the adoption and implementation of GS1 standards in the healthcare industry to improve patient safety and supply chain efficiency.

Previously, Mr. Celeste lead the EPCglobal Inc. Healthcare and Life Sciences Industry Action Group focused on driving the adoption of Electronic Product Code™/Radio Frequency Identification (EPC/RFID) technology in the pharmacy, biologics, medical/surgical, and hospital sectors.

With GS1 Healthcare US, Mr. Celeste is responsible for working with the U.S. healthcare industry to help improve patient safety and increase supply chain efficiency through the adoption and wide-scale implementation of GS1® global standards, with an emphasis on providing guidance on the adoption of EPC/RFID.

Prior to joining GS1 US, Mr. Celeste consulted to the retail, pharmaceutical, chemical, telecommunications, banking, investment, aerospace, manufacturing, research lab and utility industries on business process modeling and software development.

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